Renault has teamed up with outdoor cooking guru DJ BBQ to offer festivalgoers a feast of ‘catertainment’.
The new partnership will see DJ BBQ, aka Christian Stevenson, visit some of this summer’s essential festivals in a completely one-off Renault Master, where he will serve up his trademark signature dishes to the backdrop of thumping beats and shooting flames!
A star of Jamie Oliver’s Food Tube television channel and with a lifelong passion for barbequing and music, the latter including a career as a professional radio DJ, DJ BBQ is renowned for his exciting fun-filled take on outdoor cooking. Using its extensive conversion experience and crafted with the same imagination that DJ BBQ demonstrates in his unique style of cooking, Renault has created the perfect ‘catertainment’ vehicle for the innovative chef.
Based on the versatile Renault Master Chassis Cab that forms the backbone for many of the brand’s LCV conversions that are either completed at the factory or by Renault-accredited convertors, the striking DJ BBQ ‘catertainment’ vehicle features a fully equipped kitchen, DJ and sound system and even an in-built pyro technic display. Highlights of the unique Renault Master include a 24-inch griddle, an electric rise speaker box on the roof and vertical exhaust flame throwers.
Through the two-year partnership, DJ BBQ will take the bespoke Renault Master on tour to many of the UK’s festivals and will also support Renault at its own events, offering visitors a truly memorable catering and entertainment experience.
On the totally unique Renault Master, DJ BBQ said: “I think it’s the best thing since steak! No one has ever done anything like this before – it’s a total one-off and we’ve got the loudest catering van in history, the sound system is better than most music stages!
He added: “It’s going to be a big hit on the festival circuit, but I’d love to do some road trips with it too, taking it around Europe and working some pop-up restaurants out of the back. Renault has been incredible in creating it and they pushed me to follow my dreams and embraced all my ideas for the build, it’s been a joy to do.”
James Boyer, Marketing Director, Groupe Renault UK & Ireland, said: “There’s no other chef like DJ BBQ, so we wanted to create a vehicle for him that’s just as unique. His cooking style is all about having the most amount of fun possible while creating food that tastes and smells fantastic, and we are delighted to have used our extensive experience of LCV conversions to build a completely bespoke vehicle for him that adds even more to his unprecedented mix of catering and entertainment.”
