Chevrolet introduced new television, social media and movie theater ads today featuring a LEGO® brick replica of the 2019 Silverado 1500 High Country and characters from the new big-screen animated adventure “The LEGO Movie 2: The Second Part,” in theaters Feb. 8.
In the ads, Emmet and Lucy (aka Wyldstyle) escape a mysterious alien invader in a Satin Steel Metallic Silverado 1500 High Country made of LEGO bricks.
Moviegoers can also see this custom build of the Silverado High Country in “The LEGO Movie 2: The Second Part.” In this fun, fast and action-packed sequel, Emmet, Lucy and their friends from the blockbuster “The LEGO Movie” reunite to save their beloved city from a new threat and journey to unexplored new worlds.
“From Emmet’s custom High Country to the real-life Trail Boss that inspired the full-size LEGO brick model, we have a Silverado for everyone — both LEGO mini-figures and everyday drivers,” said Paul Edwards, U.S. vice president of Chevrolet marketing. “The new ads are a fun addition to our Silverado campaign and will hopefully attract the next generation of truck buyers to Chevrolet.”
Emmet, Lucy and the custom LEGO mini-build High Country are featured in similar social media spots on Facebook, Twitter and Instagram. Unique to Instagram Stories, fans can build their own LEGO Chevy Silverado one brick at a time with a tap-to-assemble opportunity with the film’s characters. The 30-second version of the ad will also run in Spanish in target markets.
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