The Japanese Daimler-subsidiary, Mitsubishi Fuso Truck and Bus Corporation (MFTBC), is progressing towards its target with the “FUSO 2015” growth strategy. In the medium term, annual sales of 200,000 trucks and buses of the Fuso brand are to be sold in international markets. The large order for 140 Fuso light-duty trucks by Coca-Cola in Egypt can thus be credited to the growth campaign. As a long-standing customer of Fuso, “The Coca-Cola Bottling Company of Egypt” is now adding new robust, fuel-efficient Fuso Canter trucks to its company-fleet in Egypt with in total more than 900 units comprised mainly of commercial trucks from Daimler. Coca-Cola is the world’s largest producer of non-alcoholic beverages and sells its products in more than 200 countries.
Daimler is successfully moving ahead on the African continent with the established commercial vehicle brand of Fuso, which celebrated the 80th anniversary of the brand last year. In 2012, Fuso doubled its sales to over 8,000 units from the 2011 level of over 4,200 units. Together with its strong sales partners Daimler is generating further growth on the African continent.