Legendary ice cream van makers, Whitby Morrison, gave visitors to the Confused.com London Motor Show 2018 something to savour as it unveiled its latest model on the ‘Built In Britain’ feature.
Ahead of the summer season, the family-run British manufacturer launched its 2018 van, based on the Mercedes-Benz Sprinter 314 SWB, which is hand-built in Britain and distributed across the world.
Famous for producing bespoke ice cream vans for the global market, Whitby Morrison has provided the vehicles that drive smiles on faces in streets across the world since 1962, from its purpose-built facility in Cheshire.
Following the footsteps carved by its founder, Bryan Whitby, today’s business is now in its third generation of management. Visitors to this year’s show will be able to climb inside and pretend to create their very own Mr Whippy which is sure to serve up some fun for all the family.
Built to suit the needs of drivers around the world, the Whitby Morrison Ice Cream Van is a testament to the very best of British manufacturing. The all-new ‘Built In Britain’ feature where it will be displayed will showcase the very best of British automotive manufacturing and motoring, with a host of vehicles from well-known brands.
Alec Mumford, Chairman of The Confused.com London Motor Show, said: “Everyone attending the show this year will doubtless recall the sound of an ice cream van approaching – it is a national treasure in its own right. We are overjoyed to be able to welcome Whitby Morrison to this year’s show and on our ‘Built In Britain’ feature, we’re sure it will whip up a storm!”